DAMN FINE SPIRIT OF THE MONTH : Mount Gay Black Barrel BARBADOS RUM 1703
The House of Remy Cointreau, the world’s original luxury brand, recently introduced the Premium Mount Gay Black Barrel BARBADOS RUM 1703 into its portfolio
The latest from Master Blender Allen Smith, Black Barrel is a small batch, handcrafted blend made of matured double pot distillates and aged column distillates. Unveiling for the first time in India Especially for DAMN FINE LIFE, Rinku Madan talks to Rukn Luthra – MD, Indian Sub Continent and Gulf, Remy Cointreau.
Mount Gay offers with Black Barrel, a rum that transcends the rum category; a proposition closing the gap between rums and premium brown spirits; an authentic, premium-priced product with true craft cues, a distinctive story and unique character to touch a well-identified consumer target.
Black Barrel provides a serious trade-up opportunity for brown spirit consumers, seeking for craftsmanship, quality and bold taste.
Mount Gay offers all the credentials to play in the super-premium segment: authenticity, craft, refinement, inspiration and character.
Driven by passion and obsession for perfection and remaining committed to the unique character of the House Of Remy and the legendary spirits it has to offer, Rukn Luthra, MD and representative of the Heritage brand of Remy in India and the Gulf, is more than just that. Rukn comes with a wealth of experience comprising twenty two years in the field of International Business, with twelve years specifically associated with wines. Having worked with the likes of Nestle, (world’s largest food company), E&J Gallo Winery (world’s largest wine company), Oberoi Group of Hotels and Pernod Ricard. The company is growing steadily in his leadership in every segment of the market.
“This is the Rum that invented Rum”, says Rukn Luthra. I can see the sparkle in the eyes of this classy gentleman, as he further elaborates, “ this is also the oldest rum brand in the world, set up in 1703”. “ It would fit in, in the Indian market perfectly, the robust flavors of the Black Barrel would complement Indian food like a biryani or a lamb curry beautifully”, says Luthra
Aged in toasted bourbon oak barrels, then finished in charred oak bourbon barrels, for a bold complex taste. This unique technique releases aromas of spice balanced with oaky vanilla and almond overtones, the signature notes of Mount Gay’s smooth and refined Barbados Rum. In a process called finishing, the blended rum is then matured for a second time in deeply charred Bourbon oak barrels. This unique process releases spicy aromas that are at once balanced, and bold.
Every barrel is hand selected and artfully blended by their Master Distiller, Allen Smith
Aromas: Complex notes of spice, toasted wood, followed by fruit
Taste: Bold spice balanced with oaky vanilla and sweet caramel
Body: Warm medium body with a bright finish
The Mount gay Black Barrel will be retailed at Premium retail stores like Cellar at The DLF Emporio-New Delhi, Top end bars and night clubs at five star hotels and stand alones. Expect to pay from Rs.5000 upwards.
Remy’s 8-15 year old Mount Gay Rum – Black Barrel is bottled at 43% alc/vol.
