Breva Genie, A Concept In Time Pieces
Breva Genie is much more than a simply a watch, it is a watch beyond the ordinary with an entirely new horological concept. The name ‘Breva’ derives from ‘La Breva’, a warm southern wind that contributes to the agreeably mild microclimate around Lake Como in northern Italy . It is a story of unparalleled innovation in the art of watchmaking.
After 3 years of research and development, at Baselworld 2013 Breva launched its first groundbreaking timepiece – the Génie 01, the world’s first mechanical wristwatch with time, barometer for forecasting the weather, altimeter and power reserve indications, presenting an epic journey that continues to write itself, one legendary timepiece after another.
Breva Genève demonstrates a radical, innovative vision of high-end watchmaking with its complications. Attached to the concept of “monitoring your environment” and driven by the spirit of innovation, Breva is the link between watchmaking tradition and modernity – developing an innovative movement with a timeless design.
The Master
Breva Genève founder, Vincent Dupontreué
Breva Genève founder, Vincent Dupontreué, was born just outside Paris in 1977. He had a precocious entrepreneurial spirit that had him making and selling bracelets on the beach in Corsica during holidays when just 11 years old and at 13 building and selling skateboard ramps with his brother. A job working in a bespoke men’s clothing store at 18 led, a few years later, to the position of sales manager at Ermenegildo Zegna. Vincent Dupontreué quickly decided he wanted to run his own boutique and when that wasn’t a possibility – he was still only 22 years old – he set up his own fashion brand, called “Vincent Dupontreué”.
After seven successful years Vincent Dupontreué sold his fashion brand, completed an MBA in Lausanne, Switzerland, and ran an art gallery for a couple of years.
On his 33rd birthday in 2010, a desire for a nice watch ignited his entrepreneurial spirit once again and he decided to launch his own high-end Swiss brand. A beautiful weekend on Lake Como in Northern Italy provided both the inspiration for the name, Breva – ‘La Breva’ is a warm southern wind contributing to the agreeably mild micro-climate around Lake Como – and the idea of creating a mechanical timepiece that forecast the weather.
